With the rapid advancement of technologies led by the dramatic evolution of generative AI, digital transformation (DX) across all industries is expected to accelerate in both efficiency improvements and value creation. As the digital domain functions as an indispensable social infrastructure for social and economic activities, the use of social media has expanded beyond communication alone into areas such as payments and purchasing, further strengthening its influence. In addition, viewing of online content on internet-connected TVs is increasing, bringing changes to the way conventional devices are used, and consumer behavior and the media environment are becoming increasingly diverse and complex. In response to these environmental changes, the advertising industry is also facing increasing demand for marketing services that integrate online and offline channels while leveraging the characteristics of each medium, as well as for marketing support that utilizes data and AI.
In the Japanese advertising market in 2024, internet advertising expenditures reached ¥3,651.7 billion (109.6% year on year), accounting for 47.6% of total advertising expenditures (Dentsu Inc., “2024 Advertising Expenditures in Japan”), making the digital shift in corporate marketing activities increasingly pronounced.

Under these circumstances, in the main Marketing Communication Segment, the Company expanded existing projects and acquired new ones, while also promoting the alliance with the Dentsu Group. In addition, the revenue uplift from initiatives aimed at addressing its short-term challenges of improving profitability absorbed higher SG&A expenses, resulting in increases in both revenue and Non-GAAP operating profit year on year. In the Direct ドラクエxカジノ Segment, both revenue and Non-GAAP operating profit increased, driven by significant revenue growth, primarily from offline advertising projects. In the Data & Solutions Segment, revenue and Non-GAAP operating profit declined due to the roll-off of certain projects delivered in the previous fiscal year and other factors.

As a result, revenue was ¥30,309 million (up 7.2% year on year), operating profit was ¥4,239 million (up 35.4% year on year), Non-GAAP operating profit was ¥4,414 million (up 38.1% year on year), profit before tax was ¥4,718 million (down 3.1% year on year), profit was ¥3,490 million (down 36.8% year on year), and profit attributable to owners of parent was ¥3,491 million (down 36.8% year on year).

The trend of consolidated full-year financial results

• ドラクエxカジノ
• Non-GAAP
  operating ドラクエxカジノ
• Operating ドラクエxカジノ
• ドラクエxカジノ attributable to owners of parent
• 【Reference】Net sales
• Number of clients in collaboration with Dentsu
• Dentsu alliance sales

* FY2023 is 15 months from October 1, 2022 to December 31, 2023 due to a change in the fiscal year-end.

• ドラクエxカジノ
• Non-GAAP
  operating ドラクエxカジノ